A score we publish, date, and let you check.

Most practices tell you they're the best. We publish a number, show you exactly how we arrived at it, and update it every month so you can judge for yourself rather than take our word for it.

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FAME Dentistry practice, Scotland Street, Glasgow
Two decades of dedicated clinical practice. Grounded in evidence-based standards, trusted by patients and referring practitioners.
88
/100
NPS Rating
200
+
Referring
Dentists
20
yr
Practice
Experience

What NPS Is

What a Net Promoter Score actually is.

Net Promoter Score, or NPS, comes from a single question asked after treatment: how likely are you to recommend us to a friend or colleague, on a scale of nought to ten?

The score isn't an average of those answers. It's the percentage of people who answer 9 or 10 (promoters) minus the percentage who answer 6 or below (detractors). Because the unhappy responses are subtracted rather than averaged out, the scale runs from minus 100 to plus 100. A genuinely high score is difficult to reach.

The Company This Measure Keeps

The measure serious companies hold themselves to.

We didn't invent our own rating. NPS was devised by the consultant Fred Reichheld and is now used by much of the Fortune 1000 and by many of the companies most admired for service, among them Apple, American Express, Ritz-Carlton and John Lewis. We chose it for the same reason they did: it's a demanding, widely understood measure that's hard to game and easy to check.

To be clear, we're borrowing their yardstick, not claiming their company. The point isn't that a dental practice belongs beside Apple: it's that we've chosen to be judged by the same honest, unforgiving measure, rather than by adjectives we award ourselves.

Reading The Score

A score only means something against its own field.

Net Promoter scores aren't comparable between industries. What counts as an outstanding score in one sector would be ordinary in another, because the measure reflects how people feel about a whole category of experience, not just one business.

Consumer sectors (technology, retail, hospitality, cars) tend to post the highest scores: the experiences are frequent, chosen for pleasure, and easy to feel warmly about. Healthcare and dentistry sit lower as a field, and for understandable reasons: treatment can be anxious, occasionally uncomfortable, and rarely something anyone looks forward to. So a strong score in dentistry is genuinely hard-won, and it should be read against dentistry and healthcare, not against a phone maker or a hotel chain.

How We Measure It

How the score is collected.

We use Customer Thermometer, an independent survey platform, to collect responses, so the score isn't something we compile ourselves from reviews we've chosen.

Who is surveyed: ALL of our patients, following treatment at FAME.

How often it's updated: the figure at the top of this page is refreshed at least once a month, and always carries the date it was last measured.

The response numbers: we publish how many people responded alongside the score, so you can see what it's based on.

What We Do With It

The score is only useful if it changes what we do.

A number on a page is just marketing if nothing follows from it. Every response is read by a person. Where a patient tells us something fell short, we look at why, and it feeds back into how the practice runs. The goal isn't a good score for its own sake; it's the thing the score is meant to reflect: a quality of patient care and experience that patients would recommend to the people they care about.

Questions

Questions about the score.

Is the number real, or a marketing figure?
It's the actual result from our Customer Thermometer surveys, updated at least monthly and dated on this page. When it changes, it changes here, including if it goes down.
Do you only survey patients you think are happy?
No. Cherry-picking who you ask is how you get a meaningless score. We survey every patient completing treatment; the point of setting out the method is that you don't have to take that on trust.
Why does your score matter if it's lower than Apple's?
Because NPS can't be compared across industries. Healthcare and dentistry sit lower as a field than technology or retail, for reasons most people would recognise: unlike getting a shiny new iPhone, a visit to the dentist isn't something anyone looks forward to. A strong score in dentistry is measured against other dental and healthcare providers, and against that benchmark it's hard to earn.
Is a high NPS actually difficult to achieve?
Yes. Because unhappy responses are subtracted rather than averaged, a small number of poor experiences pulls the score down sharply. That's the point: it's a demanding measure, which is what makes a high one worth publishing.
Why does a dentist publish a business metric?
Because it's the most honest way we know to answer the only question that matters to a new patient: do the patients who have received treatment at FAME recommend their family and friends? Rather than claim we're the best, we'd rather show you the measure and let it speak.
How is this different from your Google reviews?
They do different jobs, and we pay attention to both. Google reviews are open and unprompted: anyone can read them and anyone can leave one, in their own words. That's their value: they're public and outside our control. NPS is more structured: the same question, asked of our patients after treatment is completed, tracked over time, which makes it a consistent measure we can hold ourselves to month after month. One tells you what individual patients chose to say; the other tells you, systematically, how likely people are to recommend us. We'd encourage you to read both and consider us on both our Google rating and NPS.

See the work
behind the number.

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373 Scotland St, Kinning Park, Glasgow G5 8QB
+44 141 487 7770
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