What NPS Is
What a Net Promoter Score actually is.
Net Promoter Score, or NPS, comes from a single question asked after treatment: how likely are you to recommend us to a friend or colleague, on a scale of nought to ten?
The score isn't an average of those answers. It's the percentage of people who answer 9 or 10 (promoters) minus the percentage who answer 6 or below (detractors). Because the unhappy responses are subtracted rather than averaged out, the scale runs from minus 100 to plus 100. A genuinely high score is difficult to reach.
The Company This Measure Keeps
The measure serious companies hold themselves to.
We didn't invent our own rating. NPS was devised by the consultant Fred Reichheld and is now used by much of the Fortune 1000 and by many of the companies most admired for service, among them Apple, American Express, Ritz-Carlton and John Lewis. We chose it for the same reason they did: it's a demanding, widely understood measure that's hard to game and easy to check.
To be clear, we're borrowing their yardstick, not claiming their company. The point isn't that a dental practice belongs beside Apple: it's that we've chosen to be judged by the same honest, unforgiving measure, rather than by adjectives we award ourselves.
Reading The Score
A score only means something against its own field.
Net Promoter scores aren't comparable between industries. What counts as an outstanding score in one sector would be ordinary in another, because the measure reflects how people feel about a whole category of experience, not just one business.
Consumer sectors (technology, retail, hospitality, cars) tend to post the highest scores: the experiences are frequent, chosen for pleasure, and easy to feel warmly about. Healthcare and dentistry sit lower as a field, and for understandable reasons: treatment can be anxious, occasionally uncomfortable, and rarely something anyone looks forward to. So a strong score in dentistry is genuinely hard-won, and it should be read against dentistry and healthcare, not against a phone maker or a hotel chain.
How We Measure It
How the score is collected.
We use Customer Thermometer, an independent survey platform, to collect responses, so the score isn't something we compile ourselves from reviews we've chosen.
Who is surveyed: ALL of our patients, following treatment at FAME.
How often it's updated: the figure at the top of this page is refreshed at least once a month, and always carries the date it was last measured.
The response numbers: we publish how many people responded alongside the score, so you can see what it's based on.
What We Do With It
The score is only useful if it changes what we do.
A number on a page is just marketing if nothing follows from it. Every response is read by a person. Where a patient tells us something fell short, we look at why, and it feeds back into how the practice runs. The goal isn't a good score for its own sake; it's the thing the score is meant to reflect: a quality of patient care and experience that patients would recommend to the people they care about.